Product Operations · Shenzhen

Joey

Sun Yat-sen University | Alibaba | ByteDance | Tencent
joeyzhouu@foxmail.com
Joeyzhouu
+86 15875582959
Joey

My Journey

Education & Work Experience

2020.06 — 2024.06
SYSU
Sun Yat-sen University
School of Business
Bachelor's in Business Administration

Focused on corporate strategy, business analysis, and marketing.

Business Strategy Data Analytics Marketing
2023.06 — 2023.09
Alibaba
Alibaba Group
Xianyu
Product Operations Intern

Supported community trend marketing initiatives and event execution, contributing to user acquisition and engagement through viral campaigns and seasonal promotions.

Community Operations Campaign Management
2023.11 — 2024.04
ByteDance
ByteDance
TikTok E-commerce
E-commerce Operations Intern

Assisted in TikTok Shop e-commerce promotional strategy optimization in Saudi Arabia, driving GMV growth through major sales campaigns.

E-commerce Operations Campaign Execution
2024.07 — 2025.07
Tencent
Tencent
Tencent App Store
Product Operations

Participated in PC Tencent App Store commercial operations, driving ad revenue growth with peak revenue exceeding XX million.

Ad Monetization Revenue Optimization
2025.08 — Present
Tencent
Tencent
WeChat Ads
Product Operations

Participated in Moments ad product operations, boosting ad revenue through ad format innovation and advertiser operations.

Ad Product Ops User Experience
Featured Projects
玩赚副业活动

Xianyu Side Hustle Campaign

Summer side hustle marketing campaign to boost user engagement

大学生辅导功能

Xianyu Tutoring Feature

Tutoring service module for college students, 10K+ active users

TikTok Shop年终大促

TikTok Shop Year-End Sale

Cross-border e-commerce year-end promotional campaign operations

沙特斋月大促战报

Ramadan Sale Report

173% peak GMV growth, 130% order volume increase

朋友圈广告增长创造营:2分钟了解朋友圈广告

Moments Ads Growth Camp

2-Min Guide to Moments Ads · 338 learners

朋友圈广告增长创造营:朋友圈竖版视频广告投放指南

Moments Ads Growth Camp

Vertical Video Ads Guide · 118 learners

玩赚副业活动

Xianyu Side Hustle Campaign

Summer side hustle marketing campaign to boost user engagement

大学生辅导功能

Xianyu Tutoring Feature

Tutoring service module for college students, 10K+ active users

TikTok Shop年终大促

TikTok Shop Year-End Sale

Cross-border e-commerce year-end promotional campaign operations

沙特斋月大促战报

Ramadan Sale Report

173% peak GMV growth, 130% order volume increase

朋友圈广告增长创造营:2分钟了解朋友圈广告

Moments Ads Growth Camp

2-Min Guide to Moments Ads · 338 learners

朋友圈广告增长创造营:朋友圈竖版视频广告投放指南

Moments Ads Growth Camp

Vertical Video Ads Guide · 118 learners

Vibe Coding Projects

Project 01

Coming Soon

A new Vibe Coding project is brewing...

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Project 02

Coming Soon

Something exciting is on the way...

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Project 03

Coming Soon

Stay tuned for more creations...

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Let's Connect

joeyzhouu@foxmail.com
Joeyzhouu
+86 15875582959